A question I’ve always asked my coachees and recruitment candidates is, “what does success look like to you?” I’ve got all sorts of answers from landing a particular job, getting a specific award, or having a Bermuda vacation for two months. I look back and realize that this question is wrong in itself. These days,…
The world we live in is unfairly optimized for extroverts. Can an introvert be even thinking of being successful, let alone lead others? This is a question I get asked by my most introverted clients trying to progress in their careers. Introverts are often tagged as shy and lacking confidence. In some cases, they are…
Marketers are creative, imaginative and extremely innovative. They spent hours segmenting their audience and attracting the customers in their niche. Companies spent between 2% to 20% of their revenue in marketing, often called marketing spend. The money spent on marketing is crucial as you can have the best product, but it will be worthless if…