Career Strategist | Career Transition Coach | Talent Strategy Consultant

Azra Poonawala Pic

Azra Aden is a CPA by profession. After spending 18 years with numerous Fortune 100 companies and running her consulting company, Azra founded her Career and Leadership coaching practice. Azra has consulted several national and multinational organizations on their talent acquisition and talent upgrade strategy. Unimpressed with the traditional models of recruitment, Azra created a holistic approach to recruitment, which resulted in financial as well as non-financial savings for the organizations.


Azra holds her MBA and is MBTI® and NLP Certified. As an MBTI® practitioner, Azra loves to work with individuals and teams to create self-awareness and find ways to generate higher productivity and efficiencies in the organization. Azra is passionate about team building and conflict management techniques. Azra Aden also has a signature program called Finance for Non-Finance Managers, which has helped non-finance executives grasp critical financial concepts to support business decision making at the organizations.

"If you don't know where you are going, you will probably end up somewhere else."

Recruitment Solutions

The success of any organization, regardless of the size or industry, depends on its people. At Azra Aden, we have an experienced team of recruiters that are not only trained in headhunting the right talent but also build a professional, long-lasting relationship with them to find the best fit for your culture.

Our Philosophy 

  • Immersive Recruiting - We take time to deeply understand your business, industry, and culture to present you with the best talent available. This non-transactional approach helps us with building long-term relationships with our clients.
  • Candidate Experience- We are known to have a long-lasting relationship with our candidates and have provided them with professional guidance and direction.
  • Consultative approach - We provide valuable market insights and data to our clients to make the best talent decisions. We avoid order-taking and consult with you so you can consider the best possible people.​
  • Our team gets measured on the Client Satisfaction Score (CSS). We don't have the number of calls or revenue quotas.
Corporate training

Research shows that training and development can have a positive impact on employee productivity and morale. At Azra Aden, we believe that the most valuable change happens with self-awareness and understanding. Because of that reason, we take a very focused yet intrinsic approach to training.

Our Offerings

  • Team Dynamics - Convert your top individual contributors to a cohesive, high performing team! Team Dynamics is an MBTI® Workshops to create organizations that work cooperatively while maintaining their individuality.
  • Conflict Management Training - Who says the conflict has to be negative? Our conflict management training revolves around respecting differences, encouraging learning, and dealing with various disputes.
  • Finance for Non-Finance Managers - This is our signature 3-days program for mid to senior-level professionals. This program will teach you how to understand the concepts your CEO and CFO expects you to know to connect the dots between numbers and strategy.​

We would love to schedule a complementary consultation to discuss your needs and answer any questions you might have. Please reach out to us at +1 647-895-7801 or fill the below form.